Choose Arkansas: Turning Dimes into Razorback Dollars
In Fayetteville, a new NIL collective called Choose Arkansas has emerged to unite Razorback fans, small-business owners, and alumni around a shared mission: keep endorsement dollars inside the Natural State. Founded by Payton Dunn amid dissatisfaction with the previous regime, the group taps micro-donations—think $1 weekly—to build a multi-million-dollar fund supporting student-athletes across Arkansas’ major schools. By offering transparency, local meet-and-greets, and fan equity, Choose Arkansas positions itself as a grassroots alternative to larger collectives, promising donors that every dollar goes directly to the athletes of their choice. In just weeks, the initiative has signed up over twenty football players, plans autograph events at SEC tournaments, and even promises unique perks—like personalized log carvings—for higher tiers.
It’s the kind of billion-dollar brainchild you’d expect from a small-town lemonade stand with a master’s in finance. Payton Dunn has somehow convinced Razorback Nation that paying a slow clap as an NIL investment counts as “equity,” and that one dollar a week will transform you into a sports mogul. If Choose Arkansas really wanted to turbocharge the state economy, they’d just sell bumper stickers that read “I Put $1 in My College Athlete and All I Got Was This Razorback Tee.” Because nothing screams competitive edge quite like a log carving of your name. But hey, if you’ve ever dreamed of owning part of a hog instead of bragging rights, here’s your chance—quarterly dividends not included.
From Razorback Ruin to Overtime Savior: Kam Curl’s Story
On a snowy Chicago evening, Rams safety Kam Curl delivered the kind of playoff performance defensive backs write home about. After surviving the Chad Morris debacle at Arkansas with 76 tackles and three forced fumbles, Curl entered the NFL as a seventh-round gamble and quickly blossomed. He led the Rams with 13 tackles, multiple breakups, and, most crucially, an overtime interception that ended Caleb Williams’ fairy-tale run and sent Los Angeles to the NFC Championship. Curl’s career arc—from COVID-era rookie to $4.5 million-a-year starter—now includes consecutive career highs in tackles and interceptions, setting him up for steeper contract talks and another shot at a Super Bowl ring.
Nothing says “I’ve made it” like a cold-weather hero story punctuated by a last-second pick, except perhaps realizing your journey from college trainwreck to NFL mainstay now hinges on a $171,000 ring bonus. Curl’s latest stunt was so chilling, even Frostbite wrote home. And while he patrolled the secondary like a bloodhound on Red Bull, the rest of us were left wondering if our own careers peaked when we skipped senior year—spoiler: they didn’t. Now, thanks to Sean McVay’s squeal and a dad joke about “icing” a field goal, Curl’s off to the NFC title game, leaving Bears fans questioning life choices, and the rest of us scrambling to find our own overtime interceptions.
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